As we build and refine our curriculum, we look for a variety of learning resources like books, articles, presentations, tutorials, and podcasts. We love resources that explain concepts with real-world examples. Real-world examples will help our students understand how we
Margot Bloomstein writes many articles on content strategy. She also wrote a book, Content Strategy at Work. In her writing, Margot often includes real-world examples that illustrate her approach to content strategy.
In her article, “Incorporating Content Strategy into Your Information Architecture,” Margot explains how REALTOR.org uses content strategy to guide redesigns and ongoing updates to their site. REALTOR.org, the online home of the National Association of Realtors©, publishes an array of content for realtors like real estate investment, housing statistics, and continuing education.
Content requires maintenance. Over time, it may need to be replaced with up-to-date content. Every time REALTOR.org updates a site section, they start with a content audit to see whether their existing content is still relevant.
Margot illustrates quantitative and qualitative content audits by describing REALTOR.org’s process:
While the headcount of a quantitative audit can determine what’s there, only a qualitative assessment can help you determine how good it is, whether you need to update it, and in what ways.